Rouge Pur Couture The Slim provides intense color and a matte appearance on the lips with one touch. It is easily applied to the lips with its soft formula and creamy structure. Comfortable and rebellious; stylish and casual For women who like to go their own way, Rouge Pur Couture The Slim Lipstick is the perfect choice. Its non-drying formula glides effortlessly on the lips and stays on all day. This means there is no bleeding, cracking or reapplication. It allows you to get a beautiful result at the touch. Starting from the center of the upper lip, apply towards the edges. Create a clear lip line using the square tip of the applicator. For the lower lip, start from the edges and apply towards the centre.