ROUGE PUR COUTURE, the iconic Yves Saint Laurent Beauté lipstick has been rediscovered. Now refillable in an eco-friendly designed box. It is endlessly refilled with 4 Muses shades: - Rouge Muse - Nude Muse - Rose Muse - Orange Muse Intensely colored and satin-finish lipstick is enriched with pure pigments that integrate with the lips for a second skin effect. Thanks to its creamy, light and comfortable texture, Rouge Pur Couture is applied effortlessly in a single swipe, covering the lips with a glossy satin couture finish. The new formula, enriched with 80% care ingredients, consists of ceramides, tuberose and prickly pear extracts from Jardins Collectifs De L'Ourika YSL Beauté. These ingredients moisturize and protect lips, providing protection and comfort for up to 16 hours*. Lips become softer and smoother with each application. To change your current shade, open the box of your Rouge Pur Couture lipstick, hold the gold ring, and pull out your old lipstick. Place the Rouge Pur Couture refill of your choice into the gold ring and push firmly until it clicks into place. *Consumer test on 311 women