Ultra-high pigment concentration reveals unparalleled color intensity that lasts up to 8 hours from the first application*. The formula offers up to 12 hours of hydration**, up to 10 hours of protection*** and all-day comfort, thanks to nourishing waxes and cumin flower extract that form a deeply moisturizing complex. The combination of powders and plant-derived oil, chosen for their strong light reflecting power, delivers endlessly brilliant colours. The distinctive slim shape of the lipstick allows for ultra-precise application in a single swipe. All in the ROUGE ALLURE signature click box, reinvented in a stylish format.