With a single swipe of lipstick, you choose your attitude and take over the world. NEW Pure Color Lipstick: New, better, different… NEW luxury packaging. With its new formula, it locks the moisture barrier of the lips for long-lasting moisture. Thanks to its formula strengthened with Meadowfoam seed oil, Apricot oil and Salicornia Herbacea, it instantly moisturizes, plumps and smoothes the lips. With its ultra-light formula, it is easily applied and nourishes the lips without weighing them down. Persistence up to 10 hours.