Nars Cosmetics was founded by makeup artist and photographer François Nars. His legendary work as an artist created some iconic images of the '90s. In 1994, the overwhelming success of launching his first collection of 12 lipsticks inspired François Nars to create a full line of cosmetics. François Nars, who discovered his talent and passion for photography, takes photographs of all NARS advertising campaigns with a visionary approach as well as his make-up philosophy. Nars Powermatte Lip Pigment is an ultra-flexible, lightweight, long-lasting, innovative, matte-finish, intensely pigmented liquid lipstick. Nars Powematte Lip Pigment is full of long-wearing, light-use, liquefied pigments with endless matte color saturation.