Nars Cosmetics was founded by makeup artist and photographer François Nars. His legendary work as an artist created some iconic images of the '90s. In 1994, the overwhelming success of launching his first collection of 12 lipsticks inspired François Nars to create a full line of cosmetics. François Nars, who discovered his talent and passion for photography, takes photographs of all NARS advertising campaigns with a visionary approach as well as his make-up philosophy. Nars Powermatte Lip Pigment is an ultra-flexible, lightweight, long-lasting, innovative, matte-finish, intensely pigmented liquid lipstick. Nars Powematte Lip Pigment is full of long-wearing, light-use, liquefied pigments with endless matte color saturation. Nars Powermatte's special rabbit foot-shaped applicator provides an effortless, clear application and intense coverage in a single application. Its sensuous, lightweight texture applies to lips with an inky feel, and then dries instantly, locking in color to resist smearing. It suits all skin types, with colors from neutral to bold tones to suit any occasion. Warning: shake well before use. The lid of the lipstick should be closed tightly when not in use. Color tones: Offering many options ranging from nude, pink and red to purple tones, the color range adapts to every skin tone. Nudes- light skin tones: Get It On, medium skin tones: American Woman, deep skin tones: Slow Ride Pinks- light skin tones: Walk This Way, medium skin tones: Get Up Stand Up, deep skin tones: Give It Up Reds - light skin tones: Light My Fire, medium skin tones: Don't Stop, deep skin tones: Starwoman Purples- light skin tones: Save The Queen, medium skin tones: Warm Leatherette, deep skin tones: Under My Thumb Usage: color For maximum intensity, apply on clean bare lips. For more specific use, outline the lips with the special applicator and then fill in them. Powermatte can be paired with lip liner before or after. Vegan: Products produced with naturally derived ingredients.