Jojoba is a small shrub adapted to desert climates. In order to survive, it must concentrate as much energy as possible on the seeds because when there is the slightest external stimulus, such as rain, it must begin to germinate and grow into a new plant. This stored energy is found in liquid form within the plant, rich in omega-6 and omega-9 fatty acids, and is commonly known as jojoba oil. This oil, which is vital for the plant, is also called "desert gold". It is also ideal for damaged hair as it repairs and nourishes the hair strands.