This powerful purple shampoo is enriched with neutralizing factors to visibly prevent unwanted orange and yellow reflections. ; It is ideal for cold blonde and gray hair, and if used regularly, it permanently protects the hair from unwanted reflections and the hair retains its cold tones. ; It protects the hair from daily oxidation and pollution and restores its shine and softness. ; Rich in the powerful combination of hyaluronic acid and Edelweiss plant, it deeply nourishes the hair strands while increasing the shine of blonde hair. ; When used with Cicaflash, hair is up to 94% stronger and hair strands are repaired up to 46% more. ;